Ready to transition from hands-on hustler to Strategic CEO?

The 3 minutes that will you change your life and business forever ⬇️

Let’s be clear – this isn’t your typical sales calls with buzzwords and empty promises.

Your free consult is designed to help you make a critical decision about your business’s future. We believe in building internal sales team because it offers the most value to a scaling startup. Your value to investors increases, your maintain quality control and you get to retain maximum profit. Other models, like outside sales agencies take all of this away from you. We’re talking real, actionable strategies to turn your business into a sales powerhouse. 

Ready to exit the sales seat?

Here is what we are covering During Your Free Consult...


We will discuss your current sales system to determine your sales team readiness, what's working, what's not and what steps are needed to upgrade your client acquisition model supported by a sales team. Discussion points will be around your overall sales process including lead generation, nurturing, and a well-oiled CRM.

Sales Goals

We happen to be really good at math. 😉 Together we will map out how you can leverage a sales team to reach your financial goals faster than doing it alone. We believe that CEOs should pay themselves generously and that adding a sales team will only help that not takeaway.

CEO Readiness

Transitioning out of founder-led sales requires the CEO to make shifts in the way their operate their business. Stepping into sales leadership will save approximately 20 hours per week. We will show you the exact steps of getting there.

Ready for a real change? 

I see you there, grinding away, burning the midnight oil. 

You’re gritty, relentless, and you’re looking for that key to level up. You don’t just want to scale—you’re hungry for a business that’s both profitable and easy to run. Stop settling for late nights and endless calls. Unlock your CEO Freedom and discover a path that takes you from hands-on hustler to Strategic CEO. Let’s transform that hustle into a streamlined, high-impact sales machine. Are you in? 

Let’s make it happen.

Hi there, I'm Michelle!

Michelle Terpstra is the sales growth expert who makes it rain for startups.

She’s the author of ‘High-Performance Sales Habits,’ founder of the Startup Sales Leadership Institute, and a sales maven who’s powered over a thousand companies to smash their sales targets. 

Michelle’s secret sauce? Cultivating killer habits, creating rock-solid sales systems, and molding top-tier sales teams.

Her expertise has seen the spotlight in Shout Out LA!, Thrive Global, Medium, and a long list of premier business-focused podcasts too numerous to count.

She’s even shared the stage with Chris Voss, the mastermind behind the bestseller “Never Split The Difference.”

Michelle’s mission with the Startup Sales Leadership Institute is simple but bold: to ignite a sales inferno in every startup, sparking a domino effect of success that resonates beyond each client.

She’s not just your consultant; she’s your co-pilot in the exhilarating journey of scaling sales.

She’ll guide you in transforming from a salesperson into a sales leader and from a team builder to a dream builder.

When Michelle’s in your corner, you’re not just learning the art of selling but mastering the science of leadership and motivation.

Friends and clients fondly know her as the hype woman with a master plan, blending digital marketing, social selling, and transforming traditional sales tactics into a potent blend that enhances conversions.

Offstage, Michelle is a beach-lover, party host, travel enthusiast, wine aficionado, and shopaholic. She enjoys hot yoga sessions, rides on her Peloton, and lives for family adventures.

With Michelle, it’s all about achieving balance, embracing challenges, and, most importantly, having fun on the journey.


Exit The Sales Seat Today!

the startup sales leadership academy is designed to give you everything you need to build a high-performing sales team.  

remember michelle is offering a custom sales script valued at over $5k for the first four ceos that join this month.

we pride ourselves on ethical sales models so you will not be pressured or manipulated to purchase during your call, but if you are ready, we will get you started same day.



Some of the biggest names in the online biz space; Your Virtual Upline, Goodlife Institute, The Litt Factor, Allie Bjerk, The Free Mama Movement with Lauren Golden, Dr. Beth Westie, 7-Figure MSP, Women In Business, Dream Starters Publishing, Leading Ladies with AliceAnne Loftus.