You don’t have to (and shouldn’t be)...

...everything to everyone ALL OF THE TIME

Part of holding space to grow as the CEO...

…of your business is knowing when it’s time to outsource the parts of your business that might be holding you back from revenue growth or time freedom.

Growth is literally ALL ABOUT PEOPLE. Hiring people, managing people, coming up with company systems, meetings, relationship dynamics and letting go of “all the things” so that you can reach even the BIGGEST GOALS OF ALL.

It’s all about SALES.

Clients are clearly the lifeblood of business growth...

But often opportunities are missed...

…to enroll clients consistently, effectively and confidently.

Online business owners often wait too long to bring in a sales team thinking that there aren’t ready or it won’t work for them.

Both scenarios restrict your ability to hit next-level revenue targets.

The Startup Sales Leadership Institute specializes in helping CEOs master sales themselves and then helping them scale with a sales team.

- Michelle Vroom, The Dream Client Accelerator

- Veronica Hoddenbagh, VH Coaching


- Emily reagan, Unicorn digital marketing

- Lauren golden, free mama movement

"I see our sales process and the whole opportunity in a completely different way after working with Michelle."

We have been able to re-design our sales process in a way that feels much more strategic, easy, and achievable. I never loved sales, but now I am excited by it, and Michelle showed me ways I could grow my business and my team without having to be the main chief salesperson. Highly value and recommend her wealth of experience and knowledge she shares with her clients.”

Raimonda Jankunaite, CEO + Founder, Women In Business



“The quality of your content, support, interventions and resources are top notch and superb."

They are easy to execute and leave no questions to be answered. I’m 100% sure that your support will help me to scale my newest product and develop a world class sales team.”

Lani Dickinson, CEO + Founder, Thrive on Purpose 

“During the process I reviewed my offer landscape..."

“…and improved so many things on the backend of my business. This is way more than preparing a Sales University for my in-house team.”

Juliana Gantcheva, CEO+Founder, Juliana Joy Coaching

"Not sure how you do it, Michelle, but whatever magic it is, it works!"

“Since working with you, sales are coming in faster than usual, and my team is crushing it!”

Mike Fallat, CEO + Founder, Dreamstarter Publishing

“Literally everything I could have ever wanted is there…"

“…It’s going to save you hundreds of hours.”

Vianney Wilson, CEO & Founder, MRR Secrets

"Working with Michelle was the BEST experience we have had in a class."

“She showed up every morning with a ton of enthusiasm for the topic. Her knowledge is incredible, and she is extremely supportive of meeting you where you are. Having Michelle on your team is invaluable for growing your Sales. She is the perfect 1-2 punch of knowledge and energy!

Annie Walther, Head of Communications, Clearview Bookkeeping LLC

What People are saying about...

"Michelle, it's mind-blowing what you have put together."

“I feel empowered to grow my business with a strategic sales process that includes a new sales professional. I can’t thank you enough; this was an incredible experience.”

Dr William Lewis, CEO + Founder, Willhouse Global




Hi there, I'm Michelle!

Michelle Terpstra is the sales growth expert who makes it rain for startups.

She’s the author of ‘High-Performance Sales Habits,’ founder of the Startup Sales Leadership Institute, and a sales maven who’s powered over a thousand companies to smash their sales targets. 

Michelle’s secret sauce? Cultivating killer habits, creating rock-solid sales systems, and molding top-tier sales teams.

Her expertise has seen the spotlight in Shout Out LA!, Thrive Global, Medium, and a long list of premier business-focused podcasts too numerous to count.

She’s even shared the stage with Chris Voss, the mastermind behind the bestseller “Never Split The Difference.”

Michelle’s mission with the Startup Sales Leadership Institute is simple but bold: to ignite a sales inferno in every startup, sparking a domino effect of success that resonates beyond each client.

She’s not just your consultant; she’s your co-pilot in the exhilarating journey of scaling sales.

She’ll guide you in transforming from a salesperson into a sales leader and from a team builder to a dream builder.

When Michelle’s in your corner, you’re not just learning the art of selling but mastering the science of leadership and motivation.

Friends and clients fondly know her as the hype woman with a master plan, blending digital marketing, social selling, and transforming traditional sales tactics into a potent blend that enhances conversions.

Offstage, Michelle is a beach-lover, party host, travel enthusiast, wine aficionado, and shopaholic. She enjoys hot yoga sessions, rides on her Peloton, and lives for family adventures.

With Michelle, it’s all about achieving balance, embracing challenges, and, most importantly, having fun on the journey.



Some of the biggest names in the online biz space; Your Virtual Upline, Goodlife Institute, The Litt Factor, Allie Bjerk, The Free Mama Movement with Lauren Golden, Dr. Beth Westie, 7-Figure MSP, Women In Business, Dream Starters Publishing, Leading Ladies with AliceAnne Loftus.

Michelle tailors her resources and training to your students or your team.

So you can rest assured that they are getting the best support to increase their revenue, which means better results for them and YOU!

And you can focus on what you do best.

And lastly little bit more about...

Our Core Values

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