Are you tired of relying solely on cold outreach for generating sales opportunities on social media? Well, I’ve got you covered. In this post, you’ll learn how to create content that drives sales conversations.
Prefer video? Watch the original training by clicking here.
Benefits of Using Strategic Content
Gone are the days when we could solely rely on cold outreach for generating opportunities in the social media space. As technology evolves, so does our approach to sales.
Moving towards a more strategic content creation process not only warms up your audience but also makes the sales process more comfortable and effective.
The power of content is in its ability to grab attention, tell a compelling story, teach a lesson, and incite action, all the while helping to build your brand’s authority.
Swapping cold outreach with this strategy simplifies life for both the business owner and the potential customer.
Anatomy of Story Selling
Storytelling has become a strategic method for conveying messages in a relatable manner, engaging with your audience, and making them part of your brand’s tale. This isn’t just about telling stories; it’s about understanding pain points and stepping into your audience’s shoes to deliver messages that resonate with them. It’s a blend of psychology, content, and strategy to drive sales conversions.
It’s vital to include each of these elements in each story:
- An interesting hook
- A relatable story
- A mini-lesson demonstrating your authority
- A clear call to action
Effective Call to Action
A compelling call to action (CTA) is the backbone of any successful sales strategy. It is the instruction to your audience to help them make a move; it’s your digital sales pitch. While the importance of CTAs is undoubted, what’s often overlooked is clarity.
A clear, concise CTA offers your audience an unambiguous path to follow, minimizing chances of confusion and amplifying the probability of action. Effective CTAs should be crystal clear.
We have to limit it to one course of action as offering too many options could lead to decision paralysis for the potential client.
The reality is that people are bombarded with information every day, and anything that simplifies their decision-making process is appreciated and more likely to incite action.
Calls to action don’t have to be the generic phrases you may immediately think of, like “buy now”. Sure, we want them to buy, but there are other steps in the customer journey that are powerful enough and move them along the journey towards a sale.
- Comment below: This is a simple and effective CTA that encourages engagement and allows people to express their thoughts or opinions on a specific topic. For example, you can ask them to comment with their favorite quote or their biggest challenge in a certain area. One of my favorites is “What are you selling this week?”
- DM me for more information: This call to action invites people to reach out to you directly through direct message. It can be used when you want to have a more personalized conversation or provide more specific details about a product or service. This is also perfect for an offer they may not want to raise their hand publicly about. “Raise your hand if you want to lose 25lbs”? No, thanks!
- Sign up for a free resource: Offer a valuable resource, such as an ebook, checklist, or webinar, and ask people to sign up to receive it. This allows you to capture their contact information and continue the conversation through email or DM to check in on their progress.
- Join a live event or webinar: If you’re hosting a live event or webinar, invite your audience to join and provide the necessary details for them to attend. This can help you showcase your expertise and build relationships with potential customers. Video is perfect for building the know, like, and trust factor your prospects need from you.
- Book a discovery call: This call to action is more direct and is usually used when you want to schedule a one-on-one call with a potential client or customer. It allows you to have a deeper conversation and understand their needs better.
Empathy and Emotional Intelligence
One of the biggest challenges faced by salespeople is transitioning from friendly conversation to sales without making it feel like a cold, hard pitch. Most people struggle with this because they are looking for a standardized way to transition, which can feel insincere when you’re not using thoughtful templates.
Empathy is the ability to put yourself in someone else’s shoes. In sales, this means connecting with the customer and truly understanding if they need or want your help. Active listening is a crucial aspect of empathy. Skipping over what a potential customer says is the first sign that you are not interested in connecting with them.
Always acknowledge what they say and respond in a way that shows you understand their concerns. For example, if someone is interested in what you offer, instead of immediately pitching your services, acknowledge their frustration and offer an alternative that has worked for your clients.
Emotional intelligence is another important aspect of sales. It is the ability to respond, not react. When engaging with potential customers, it is important to use emotional intelligence to remain calm and collected in the face of challenging situations.
By using empathy and emotional intelligence, salespeople can connect with potential customers on a deeper level and build lasting relationships based on trust and understanding.
So, remember to always respond, not react. Use empathy to connect with your potential customers and emotional intelligence to navigate challenging situations. Empathy and emotional intelligence are essential skills for any successful salesperson.
Want to join the conversation and watch my full training on this topics? Click here to watch the recording now!
(See how I added that CTA naturally at the end? You can do the same thing — you’ve got this!)
heart-centered coaches, consultants and service providers:
What if you could enroll more clients in the DMs, without the sleaze
so that you can finally book out your 1:1 services, high-ticket courses and group coaching programs