{"id":27284,"date":"2023-09-17T08:00:49","date_gmt":"2023-09-17T08:00:49","guid":{"rendered":"https:\/\/michelleterpstra.com\/?p=27284"},"modified":"2024-02-24T04:37:05","modified_gmt":"2024-02-24T04:37:05","slug":"strategic-content-drives-sales-conversations-3","status":"publish","type":"post","link":"https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3\/","title":{"rendered":"From Cold Outreach to Warm Connections: The Power of Strategic Content in Sales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27284\" class=\"elementor elementor-27284\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c590786 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c590786\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f464505\" data-id=\"5f464505\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81763fb elementor-widget elementor-widget-text-editor\" data-id=\"81763fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h3>Are you ready to revolutionize your social selling game? Join me as I reveal the secrets behind creating an easy-to-execute social selling process using the five M&#8217;s<\/h3><blockquote style=\"box-sizing: inherit; margin: 3.2rem 0px; padding-left: 1.6rem; border-left: .4rem solid var(--color-brand-accent-4); font-size: var(--font-size-display-small); vertical-align: var(--artdeco-reset-base-vertical-align-baseline); quotes: var(--artdeco-reset-base-quotes-none); --artdeco-reset-typography_getfontsize: 1.6rem; --artdeco-reset-typography_getlineheight: 1.5; line-height: var(--artdeco-reset-typography_getLineHeight); color: var(--color-brand-accent-4); font-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;\"><p><b>Prefer video?\u00a0<a style=\"box-sizing: inherit; margin: var(--artdeco-reset-base-margin-zero); padding: var(--artdeco-reset-base-padding-zero); font-size: var(--artdeco-reset-base-font-size-hundred-percent); vertical-align: var(--artdeco-reset-base-vertical-align-baseline); text-decoration: var(--artdeco-reset-link-text-decoration-none); border: var(--artdeco-reset-link-border-zero); color: var(--color-action); touch-action: manipulation; overflow-wrap: break-word;\" href=\"https:\/\/fb.watch\/npdEgsRJFE\/\">Watch the original training by clicking here<\/a>.<\/b><\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fdf031 elementor-widget elementor-widget-image\" data-id=\"9fdf031\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/07\/michelle_enter_a_world_OPT-1024x683.webp\" class=\"attachment-large size-large wp-image-26237\" alt=\"\" srcset=\"https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/07\/michelle_enter_a_world_OPT-1024x683.webp 1024w, https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/07\/michelle_enter_a_world_OPT-300x200.webp 300w, https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/07\/michelle_enter_a_world_OPT-768x512.webp 768w, https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/07\/michelle_enter_a_world_OPT-500x333.webp 500w, https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/07\/michelle_enter_a_world_OPT.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3ec7ce elementor-widget elementor-widget-text-editor\" data-id=\"e3ec7ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 [&quot;draggableBlock&quot;,{&quot;label&quot;:&quot;How To Blog Post Intro&quot;}]\">Are you an entrepreneur or a sales professional looking to step up your social selling game? You&#8217;re in the right place. I&#8217;m Michelle Terpstra, your guide on this journey. As someone who started from scratch and faced countless rejections, I understand your struggles better than anyone. Here, I will share with you a simple yet effective approach to social selling that helped me build my brand and establish my presence in the market. This approach, which I like to call the five M&#8217;s of social selling &#8211; Mojo, Mingle, Momentum, Magic, and Marathon, not only increased my lead generation but also improved my conversion rates. So, let&#8217;s dive into it, shall we?<\/p><h2>The Five M&#8217;s of Social Selling<\/h2><h3>Mojo: Crafting a Magnetic Personal Brand<\/h3><p>The first step in creating an effective social selling strategy is to develop a magnetic personal brand. Think of your personal brand as your storefront. Optimize your LinkedIn profile, gather testimonials, highlight your skills, and make it easy for people to take action. Ensure that your profile resonates with your target audience and represents your brand effectively.<\/p><h3>Mingle: Building Authentic Connections<\/h3><p>Mingle online and build authentic relationships. Join relevant groups on platforms like LinkedIn and Facebook. Connect thoughtfully with others, send personalized connection requests, and engage with their content. Provide value in your interactions and leave open-ended questions or invitations to direct message you. Networking online can be a game-changer for your business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-473db82 elementor-widget elementor-widget-image\" data-id=\"473db82\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/08\/Michelle-Terpstra-Website-Hero-Image-1024x683.jpg\" class=\"attachment-large size-large wp-image-26849\" alt=\"\" srcset=\"https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/08\/Michelle-Terpstra-Website-Hero-Image-1024x683.jpg 1024w, https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/08\/Michelle-Terpstra-Website-Hero-Image-300x200.jpg 300w, https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/08\/Michelle-Terpstra-Website-Hero-Image-768x512.jpg 768w, https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/08\/Michelle-Terpstra-Website-Hero-Image-1536x1024.jpg 1536w, https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/08\/Michelle-Terpstra-Website-Hero-Image-2048x1365.jpg 2048w, https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/08\/Michelle-Terpstra-Website-Hero-Image-500x333.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f3894f elementor-widget elementor-widget-text-editor\" data-id=\"2f3894f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Momentum: Hosting Bi-Monthly Events<\/h3><p>Create momentum by hosting bi-monthly events on LinkedIn or other platforms. Choose topics that resonate with your target audience and drive sales conversations. Optimize your event pages to capture email addresses, and invite your connections to attend. Follow up with attendees after the event, both via DM and email, to nurture those leads and convert them into clients.<\/p><h3>Magic: Selling in the DMs<\/h3><p>Unlock the magic of selling in the direct messages. Convert potential leads by sending personalized and authentic messages when they respond or show interest in your content. Craft content that encourages warm leads to raise their hand and give you permission to reach out with offers or invitations. Selling in the DMs can be a powerful way to drive conversions.<\/p><h3>Marathon: Consistent Prospecting<\/h3><p>Consistent prospecting is key to long-term success. Create a Dream 100 list of your top leads and nurture them. Implement outbound messaging strategies to engage with potential clients on social media platforms. Like their content, send friend requests, and start conversations. Consistency is non-negotiable if you want to thrive in today&#8217;s competitive market.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f4166fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4166fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9761689\" data-id=\"9761689\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-231cce6 elementor-widget elementor-widget-image\" data-id=\"231cce6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/michelleterpstra.com\/salesysocial\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/09\/Salesy-Social-CRM-LOGO.png\" class=\"attachment-large size-large wp-image-27069\" alt=\"\" srcset=\"https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/09\/Salesy-Social-CRM-LOGO.png 500w, https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/09\/Salesy-Social-CRM-LOGO-300x300.png 300w, https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/09\/Salesy-Social-CRM-LOGO-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3f2ae58\" data-id=\"3f2ae58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b0b4f1 elementor-widget elementor-widget-text-editor\" data-id=\"7b0b4f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><h2 style=\"font-family: Roboto, sans-serif; color: #333333;\"><span style=\"color: #56687a; font-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 24px;\">Want to stop worrying about what to say and when?\u00a0<\/span><a style=\"box-sizing: inherit; margin: var(--artdeco-reset-base-margin-zero); padding: var(--artdeco-reset-base-padding-zero); font-size: 24px; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); background-color: #ffffff; text-decoration: var(--artdeco-reset-link-text-decoration-none); font-weight: var(--font-weight-bold); border: var(--artdeco-reset-link-border-zero); color: var(--color-action); touch-action: manipulation; overflow-wrap: break-word; font-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;\" href=\"https:\/\/michelleterpstra.com\/salesysocial\/\">SalesySocial\u2122<\/a><span style=\"color: #56687a; font-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 24px;\">\u00a0is the Chat Management tool you need to transform your content into engaging conversations and unlock the power of social selling.\u00a0<\/span><a style=\"box-sizing: inherit; margin: var(--artdeco-reset-base-margin-zero); padding: var(--artdeco-reset-base-padding-zero); font-size: 24px; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); background-color: #ffffff; text-decoration: var(--artdeco-reset-link-text-decoration-none); font-weight: var(--font-weight-bold); border: var(--artdeco-reset-link-border-zero); color: var(--color-action); touch-action: manipulation; overflow-wrap: break-word; font-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;\" href=\"https:\/\/michelleterpstra.com\/salesysocial\/\">Click here to be confident in the DMs.<\/a><\/h2><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-20aa401 elementor-widget elementor-widget-text-editor\" data-id=\"20aa401\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In conclusion, creating a social selling process that is easy to execute involves focusing on the five M&#8217;s: Mojo, Mingle, Momentum, Magic, and Marathon. Craft a magnetic personal brand, build authentic connections, host bi-monthly events, sell in the DMs, and maintain consistent prospecting efforts. By following these steps, you can optimize your social selling strategy and achieve success in your business.<\/p><p>Remember, social selling should be fun and enjoyable. So, embrace these strategies with a lighthearted approach and have fun while growing your business.<\/p><p>If you found this helpful, make sure to check out <a href=\"http:\/\/www.michelleterpstra.com\/pipeapalooza\">Pipeapalooza<\/a>, a free 21-day event designed to transform your sales habits and enhance your social selling process. We start October 3rd, so don&#8217;t miss out on this opportunity to reconstruct your sales approach and achieve remarkable results.<\/p><h2>References<\/h2><ul><li><a href=\"https:\/\/michelleterpstra.com\/pipeapalooza\/\">Pipeapalooza<\/a><\/li><li><a href=\"https:\/\/www.michelleterpstra.com\/salesysocial\">SalesySocial<\/a><\/li><\/ul><h3>Want to join the conversation and watch my full training on this topic?<a href=\"https:\/\/fb.watch\/npdEgsRJFE\/\"> Click here to watch the recording now!<\/a><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-403fa787 elementor-widget elementor-widget-text-editor\" data-id=\"403fa787\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Until next time, my friends, happy selling!<\/p><p style=\"font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif; color: #333333;\">Michelle Terpstra<\/p><hr \/><p style=\"font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif; color: #333333;\"><img decoding=\"async\" style=\"height: 1em !important;\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f44b.svg\" alt=\"\ud83d\udc4b\" \/><em>Let\u2019s Connect on your Fave Social:<\/em><\/p><p>Instagram:\u00a0<a style=\"text-decoration-line: underline; color: #cc3366;\" href=\"https:\/\/www.instagram.com\/themichelleterpstra\/\" target=\"_blank\" rel=\"noreferrer noopener\">@themichelleterpstra<\/a><\/p><p>Facebook:\u00a0<a style=\"background-color: #ffffff; text-decoration-line: underline; color: #cc3366;\" href=\"https:\/\/www.facebook.com\/themichelleterpstra\" target=\"_blank\" rel=\"noreferrer noopener\">@themichelleterpstra<\/a><\/p><p>Facebook Group: <a href=\"https:\/\/www.facebook.com\/groups\/hellotoclosed\">Hello to Closed<\/a><\/p><p>YouTube:\u00a0<a style=\"text-decoration-line: underline; color: #cc3366;\" href=\"https:\/\/www.youtube.com\/channel\/UCwkVZ_2KFzGpQyXoEzH3a9A\" target=\"_blank\" rel=\"noreferrer noopener\">Sales for Breakfast with Michelle Terpstra<\/a><\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54cf16f1 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54cf16f1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2b377f\" data-id=\"e2b377f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51e3f385 elementor-widget elementor-widget-text-editor\" data-id=\"51e3f385\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><i><b>heart-centered coac<\/b><\/i><b><i>hes, consultants and service providers:<\/i><\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-872d905 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"872d905\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">What if you could enroll more clients in the DMs, <i>without the sleaze <\/i><\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-196172ca elementor-widget elementor-widget-text-editor\" data-id=\"196172ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>so that you can finally book out your 1:1 services, high-ticket courses and group coaching programs<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d2314be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d2314be\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div 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Join me as I reveal the secrets behind creating an easy-to-execute social selling process using the five M&#8217;s.<\/p>\n","protected":false},"author":5,"featured_media":20188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_analytify_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[40,16,39],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Discovery Call Metrics for Online Coaches and Service Providers<\/title>\n<meta name=\"description\" content=\"Top three must track discovery call metrics you need in your business to master your conversions in sales and enroll more premium clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3\/\" \/>\n<meta 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