{"id":27341,"date":"2023-09-17T08:00:49","date_gmt":"2023-09-17T08:00:49","guid":{"rendered":"https:\/\/michelleterpstra.com\/?p=27341"},"modified":"2024-01-09T02:07:47","modified_gmt":"2024-01-09T02:07:47","slug":"strategic-content-drives-sales-conversations-3-4","status":"publish","type":"post","link":"https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3-4\/","title":{"rendered":"From Cold Outreach to Warm Connections: The Power of Strategic Content in Sales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27341\" class=\"elementor elementor-27341\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c590786 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c590786\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f464505\" data-id=\"5f464505\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81763fb elementor-widget elementor-widget-text-editor\" data-id=\"81763fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h3>Are you looking to expand your network and generate a steady flow of qualified prospects for your business?\u00a0<\/h3><p>Building strong referral partnerships can be a game-changer in filling your pipeline with not just leads, but red-hot, qualified prospects. Today, we will dive deep into the art of conducting effective referral partner conversations and provide you with a step-by-step guide to mastering this valuable skill.<!-- notionvc: e5de7d5e-7867-405a-89b6-e3c60433c018 --><\/p><blockquote style=\"box-sizing: inherit; margin: 3.2rem 0px; padding-left: 1.6rem; border-left: .4rem solid var(--color-brand-accent-4); font-size: var(--font-size-display-small); vertical-align: var(--artdeco-reset-base-vertical-align-baseline); quotes: var(--artdeco-reset-base-quotes-none); --artdeco-reset-typography_getfontsize: 1.6rem; --artdeco-reset-typography_getlineheight: 1.5; line-height: var(--artdeco-reset-typography_getLineHeight); color: var(--color-brand-accent-4); font-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;\"><p><b>Prefer video?\u00a0<a style=\"box-sizing: inherit; margin: var(--artdeco-reset-base-margin-zero); padding: var(--artdeco-reset-base-padding-zero); font-size: var(--artdeco-reset-base-font-size-hundred-percent); vertical-align: var(--artdeco-reset-base-vertical-align-baseline); text-decoration: var(--artdeco-reset-link-text-decoration-none); border: var(--artdeco-reset-link-border-zero); color: var(--color-action); touch-action: manipulation; overflow-wrap: break-word;\" href=\"https:\/\/fb.watch\/nyJrhG0Aui\/\">Watch the original training by clicking here<\/a>.<\/b><\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fdf031 elementor-widget elementor-widget-image\" data-id=\"9fdf031\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/07\/michelle_laguna_5_OPT.webp\" class=\"attachment-large size-large wp-image-26212\" alt=\"\" srcset=\"https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/07\/michelle_laguna_5_OPT.webp 500w, https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/07\/michelle_laguna_5_OPT-300x300.webp 300w, https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/07\/michelle_laguna_5_OPT-150x150.webp 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3ec7ce elementor-widget elementor-widget-text-editor\" data-id=\"e3ec7ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Why Referral Partnerships Matter<\/h2><p>Referral partnerships are business relationships that are cultivated to support each other&#8217;s growth and exposure. They create win-win situations where both parties benefit from the collaboration. By leveraging the power of referral partners, you can tap into their network and gain access to a whole new pool of potential clients. But how do you set up proper referral partnerships? Let&#8217;s explore the process.<\/p><h2>Making a Great First Impression<\/h2><p>Just like any sales conversation, it&#8217;s crucial to make a great first impression when approaching potential referral partners. You want to establish yourself as someone they can trust and rely on as an advisor for their friends, community, network, and clients. Show gratitude for their time and explain why you are reaching out to them. Making a positive impact right from the start sets the stage for a productive conversation.<\/p><h2>Setting Expectations<\/h2><p>To build confidence and lead the conversation effectively, it&#8217;s essential to set clear expectations. Let your potential referral partner know what the purpose of the conversation is and how you envision the partnership working. By aligning expectations, you create a strong foundation for collaboration and ensure that both parties are on the same page.<\/p><h2>Sharing Your Experience and Exploring Theirs<\/h2><p>During the conversation, take the opportunity to share your experience with past or present strategic partners. Discuss how these partnerships have benefited your business and ask your potential referral partner about their own experiences. This exchange of insights can spark new ideas and help you discover partnership models that you may not have considered before. It&#8217;s also a chance to discuss your offers and ensure that they align well with your potential partner&#8217;s business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-473db82 elementor-widget elementor-widget-image\" data-id=\"473db82\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/08\/Michelle-Terpstra-Website-Hero-Image-1024x683.jpg\" class=\"attachment-large size-large wp-image-26849\" alt=\"\" srcset=\"https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/08\/Michelle-Terpstra-Website-Hero-Image-1024x683.jpg 1024w, https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/08\/Michelle-Terpstra-Website-Hero-Image-300x200.jpg 300w, https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/08\/Michelle-Terpstra-Website-Hero-Image-768x512.jpg 768w, https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/08\/Michelle-Terpstra-Website-Hero-Image-1536x1024.jpg 1536w, https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/08\/Michelle-Terpstra-Website-Hero-Image-2048x1365.jpg 2048w, https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/08\/Michelle-Terpstra-Website-Hero-Image-500x333.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f3894f elementor-widget elementor-widget-text-editor\" data-id=\"2f3894f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"color: #333333;\">Discussing Reach, Followers, and Preferred Platforms<\/h2><p style=\"font-family: 'brandon grotesque medium', sans-serif; font-size: 18px;\">For an effective referral partnership, it&#8217;s crucial that your potential partner has a sizable audience and shows up in the same places as your brand. Discuss their reach, number of followers, and preferred platforms to gauge their suitability as an affiliate or referral partner. The more aligned your audiences and platforms are, the more impactful your affiliate campaigns will be.<\/p><h2 style=\"color: #333333;\">Making a Recommendation and Seeking Feedback<\/h2><p style=\"font-family: 'brandon grotesque medium', sans-serif; font-size: 18px;\">As the conversation progresses, it&#8217;s your role as a leader to make a recommendation and bring all the pieces together. Present a vision of how both parties can win through the partnership and create a beautiful synergy. After presenting your recommendation, give your potential partner space to share their thoughts and provide feedback. This open-ended conversation ensures that both parties feel excited and aligned with the partnership&#8217;s potential.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f4166fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4166fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d7cf5b0\" data-id=\"d7cf5b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-93d4275 elementor-widget elementor-widget-global elementor-global-27632 elementor-widget-image\" data-id=\"93d4275\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/michelleterpstra.com\/closer\/?ref=blog\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"427\" src=\"https:\/\/michelleterpstra.com\/wp-content\/uploads\/2022\/06\/The-Closer-Bundle-Course-Mockup-2-768x427.png\" class=\"attachment-medium_large size-medium_large wp-image-17562\" alt=\"How to Sell Out Your Group Coaching Program AliceAnne Loftus MichelleTerpstra.com\" srcset=\"https:\/\/michelleterpstra.com\/wp-content\/uploads\/2022\/06\/The-Closer-Bundle-Course-Mockup-2-768x427.png 768w, https:\/\/michelleterpstra.com\/wp-content\/uploads\/2022\/06\/The-Closer-Bundle-Course-Mockup-2-300x167.png 300w, https:\/\/michelleterpstra.com\/wp-content\/uploads\/2022\/06\/The-Closer-Bundle-Course-Mockup-2-1024x569.png 1024w, https:\/\/michelleterpstra.com\/wp-content\/uploads\/2022\/06\/The-Closer-Bundle-Course-Mockup-2.png 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1ec9a4 elementor-align-center elementor-widget elementor-widget-global elementor-global-27635 elementor-widget-button\" data-id=\"e1ec9a4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/michelleterpstra.com\/closer\/?ref=blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">GET BETTER AT CLOSING<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20aa401 elementor-widget elementor-widget-text-editor\" data-id=\"20aa401\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"color: rgb(51, 51, 51);\">Wrapping Up and Taking Action<\/h2><p>To solidify the partnership, it&#8217;s essential to close the conversation and ensure that your potential partner is onboard. Make sure to clearly communicate the next steps and any necessary actions. Once the partnership is established, tag them as an affiliate or referral partner in your CRM and periodically reach out with exciting opportunities and updates. This ongoing communication helps maintain engagement and fosters a strong partnership.<\/p><p>In conclusion, mastering the art of conducting referral partner conversations is a powerful skill that can propel your business growth. By building strategic partnerships based on mutual trust and collaboration, you can tap into new networks, gain valuable referrals, and unlock a whole new level of success. Start implementing these steps today and watch your network expand and your business thrive.<\/p><p data-pm-slice=\"1 1 [&quot;draggableBlock&quot;,{&quot;label&quot;:&quot;How To Blog Post Intro&quot;}]\"><\/p><p>Remember, referrals are the golden ticket to fostering impactful partnerships and unlocking a whole new level of business growth.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-403fa787 elementor-widget elementor-widget-text-editor\" data-id=\"403fa787\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Until next time, my friends, happy selling!<\/p><p style=\"font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif; color: #333333;\">Michelle Terpstra<\/p><hr \/><p style=\"font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif; color: #333333;\"><img decoding=\"async\" style=\"height: 1em !important;\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f44b.svg\" alt=\"\ud83d\udc4b\" \/><em>Let\u2019s Connect on your Fave Social:<\/em><\/p><p>Instagram:\u00a0<a style=\"text-decoration-line: underline; color: #cc3366;\" href=\"https:\/\/www.instagram.com\/themichelleterpstra\/\" target=\"_blank\" rel=\"noreferrer noopener\">@themichelleterpstra<\/a><\/p><p>Facebook:\u00a0<a style=\"background-color: #ffffff; text-decoration-line: underline; color: #cc3366;\" href=\"https:\/\/www.facebook.com\/themichelleterpstra\" target=\"_blank\" rel=\"noreferrer noopener\">@themichelleterpstra<\/a><\/p><p>Facebook Group: <a href=\"https:\/\/www.facebook.com\/groups\/hellotoclosed\">Hello to Closed<\/a><\/p><p>YouTube:\u00a0<a style=\"text-decoration-line: underline; color: #cc3366;\" href=\"https:\/\/www.youtube.com\/channel\/UCwkVZ_2KFzGpQyXoEzH3a9A\" target=\"_blank\" rel=\"noreferrer noopener\">Sales for Breakfast with Michelle Terpstra<\/a><\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Are you tired of relying solely on cold outreach for generating sales opportunities on social media? Learn how to create content that drives sales conversations.<\/p>\n","protected":false},"author":5,"featured_media":26875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_analytify_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[40,16,39],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Discovery Call Metrics for Online Coaches and Service Providers<\/title>\n<meta name=\"description\" content=\"Top three must track discovery call metrics you need in your business to master your conversions in sales and enroll more premium clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3-4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discovery Call Metrics for Online Coaches and Service Providers\" \/>\n<meta property=\"og:description\" content=\"Top three must track discovery call metrics you need in your business to master your conversions in sales and enroll more premium clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3-4\/\" \/>\n<meta property=\"og:site_name\" content=\"Michelle Terpstra\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-17T08:00:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T02:07:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/08\/Michelle-Terpstra-Website-Hero-Image-1024x683.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"michelleterpstra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"michelleterpstra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3-4\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3-4\/\"},\"author\":{\"name\":\"michelleterpstra\",\"@id\":\"https:\/\/michelleterpstra.com\/#\/schema\/person\/727142aa9161288843bfe6e86af69706\"},\"headline\":\"From Cold Outreach to Warm Connections: The Power of Strategic Content in Sales\",\"datePublished\":\"2023-09-17T08:00:49+00:00\",\"dateModified\":\"2024-01-09T02:07:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3-4\/\"},\"wordCount\":691,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/michelleterpstra.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3-4\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/08\/Michelle-Terpstra-Website-Hero-Image.png\",\"keywords\":[\"content that sells\",\"social selling\",\"strategic content\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3-4\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3-4\/\",\"url\":\"https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3-4\/\",\"name\":\"Discovery Call Metrics for Online Coaches and Service Providers\",\"isPartOf\":{\"@id\":\"https:\/\/michelleterpstra.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3-4\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3-4\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/08\/Michelle-Terpstra-Website-Hero-Image.png\",\"datePublished\":\"2023-09-17T08:00:49+00:00\",\"dateModified\":\"2024-01-09T02:07:47+00:00\",\"description\":\"Top three must track discovery call metrics you need in your business to master your conversions in sales and enroll more premium clients.\",\"breadcrumb\":{\"@id\":\"https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3-4\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3-4\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3-4\/#primaryimage\",\"url\":\"https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/08\/Michelle-Terpstra-Website-Hero-Image.png\",\"contentUrl\":\"https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/08\/Michelle-Terpstra-Website-Hero-Image.png\",\"width\":3000,\"height\":2000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3-4\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/michelleterpstra.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From Cold Outreach to Warm Connections: The Power of Strategic Content in Sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/michelleterpstra.com\/#website\",\"url\":\"https:\/\/michelleterpstra.com\/\",\"name\":\"Michelle Terpstra\",\"description\":\"Sales Coach + Strategist\",\"publisher\":{\"@id\":\"https:\/\/michelleterpstra.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/michelleterpstra.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/michelleterpstra.com\/#organization\",\"name\":\"Michelle Terpstra\",\"url\":\"https:\/\/michelleterpstra.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/michelleterpstra.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/06\/Michelle-Terpstra-Logo-Main-B.png\",\"contentUrl\":\"https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/06\/Michelle-Terpstra-Logo-Main-B.png\",\"width\":1000,\"height\":638,\"caption\":\"Michelle Terpstra\"},\"image\":{\"@id\":\"https:\/\/michelleterpstra.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/michelleterpstra.com\/#\/schema\/person\/727142aa9161288843bfe6e86af69706\",\"name\":\"michelleterpstra\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/michelleterpstra.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8621371bb62896842fa680ab5b4d141b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8621371bb62896842fa680ab5b4d141b?s=96&d=mm&r=g\",\"caption\":\"michelleterpstra\"},\"url\":\"https:\/\/michelleterpstra.com\/author\/michelleterpstra\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Discovery Call Metrics for Online Coaches and Service Providers","description":"Top three must track discovery call metrics you need in your business to master your conversions in sales and enroll more premium clients.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3-4\/","og_locale":"en_US","og_type":"article","og_title":"Discovery Call Metrics for Online Coaches and Service Providers","og_description":"Top three must track discovery call metrics you need in your business to master your conversions in sales and enroll more premium clients.","og_url":"https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3-4\/","og_site_name":"Michelle Terpstra","article_published_time":"2023-09-17T08:00:49+00:00","article_modified_time":"2024-01-09T02:07:47+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/08\/Michelle-Terpstra-Website-Hero-Image-1024x683.png","type":"image\/png"}],"author":"michelleterpstra","twitter_card":"summary_large_image","twitter_misc":{"Written by":"michelleterpstra","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3-4\/#article","isPartOf":{"@id":"https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3-4\/"},"author":{"name":"michelleterpstra","@id":"https:\/\/michelleterpstra.com\/#\/schema\/person\/727142aa9161288843bfe6e86af69706"},"headline":"From Cold Outreach to Warm Connections: The Power of Strategic Content in Sales","datePublished":"2023-09-17T08:00:49+00:00","dateModified":"2024-01-09T02:07:47+00:00","mainEntityOfPage":{"@id":"https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3-4\/"},"wordCount":691,"commentCount":0,"publisher":{"@id":"https:\/\/michelleterpstra.com\/#organization"},"image":{"@id":"https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3-4\/#primaryimage"},"thumbnailUrl":"https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/08\/Michelle-Terpstra-Website-Hero-Image.png","keywords":["content that sells","social selling","strategic content"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3-4\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3-4\/","url":"https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3-4\/","name":"Discovery Call Metrics for Online Coaches and Service Providers","isPartOf":{"@id":"https:\/\/michelleterpstra.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3-4\/#primaryimage"},"image":{"@id":"https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3-4\/#primaryimage"},"thumbnailUrl":"https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/08\/Michelle-Terpstra-Website-Hero-Image.png","datePublished":"2023-09-17T08:00:49+00:00","dateModified":"2024-01-09T02:07:47+00:00","description":"Top three must track discovery call metrics you need in your business to master your conversions in sales and enroll more premium clients.","breadcrumb":{"@id":"https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3-4\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3-4\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3-4\/#primaryimage","url":"https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/08\/Michelle-Terpstra-Website-Hero-Image.png","contentUrl":"https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/08\/Michelle-Terpstra-Website-Hero-Image.png","width":3000,"height":2000},{"@type":"BreadcrumbList","@id":"https:\/\/michelleterpstra.com\/strategic-content-drives-sales-conversations-3-4\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/michelleterpstra.com\/"},{"@type":"ListItem","position":2,"name":"From Cold Outreach to Warm Connections: The Power of Strategic Content in Sales"}]},{"@type":"WebSite","@id":"https:\/\/michelleterpstra.com\/#website","url":"https:\/\/michelleterpstra.com\/","name":"Michelle Terpstra","description":"Sales Coach + Strategist","publisher":{"@id":"https:\/\/michelleterpstra.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/michelleterpstra.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/michelleterpstra.com\/#organization","name":"Michelle Terpstra","url":"https:\/\/michelleterpstra.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/michelleterpstra.com\/#\/schema\/logo\/image\/","url":"https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/06\/Michelle-Terpstra-Logo-Main-B.png","contentUrl":"https:\/\/michelleterpstra.com\/wp-content\/uploads\/2023\/06\/Michelle-Terpstra-Logo-Main-B.png","width":1000,"height":638,"caption":"Michelle Terpstra"},"image":{"@id":"https:\/\/michelleterpstra.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/michelleterpstra.com\/#\/schema\/person\/727142aa9161288843bfe6e86af69706","name":"michelleterpstra","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/michelleterpstra.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8621371bb62896842fa680ab5b4d141b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8621371bb62896842fa680ab5b4d141b?s=96&d=mm&r=g","caption":"michelleterpstra"},"url":"https:\/\/michelleterpstra.com\/author\/michelleterpstra\/"}]}},"_links":{"self":[{"href":"https:\/\/michelleterpstra.com\/wp-json\/wp\/v2\/posts\/27341"}],"collection":[{"href":"https:\/\/michelleterpstra.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michelleterpstra.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michelleterpstra.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/michelleterpstra.com\/wp-json\/wp\/v2\/comments?post=27341"}],"version-history":[{"count":6,"href":"https:\/\/michelleterpstra.com\/wp-json\/wp\/v2\/posts\/27341\/revisions"}],"predecessor-version":[{"id":27647,"href":"https:\/\/michelleterpstra.com\/wp-json\/wp\/v2\/posts\/27341\/revisions\/27647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michelleterpstra.com\/wp-json\/wp\/v2\/media\/26875"}],"wp:attachment":[{"href":"https:\/\/michelleterpstra.com\/wp-json\/wp\/v2\/media?parent=27341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michelleterpstra.com\/wp-json\/wp\/v2\/categories?post=27341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michelleterpstra.com\/wp-json\/wp\/v2\/tags?post=27341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}