Are you ready to revolutionize your social selling game? Join me as I reveal the secrets behind creating an easy-to-execute social selling process using the five M’s
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Are you an entrepreneur or a sales professional looking to step up your social selling game? You’re in the right place. I’m Michelle Terpstra, your guide on this journey. As someone who started from scratch and faced countless rejections, I understand your struggles better than anyone. Here, I will share with you a simple yet effective approach to social selling that helped me build my brand and establish my presence in the market. This approach, which I like to call the five M’s of social selling – Mojo, Mingle, Momentum, Magic, and Marathon, not only increased my lead generation but also improved my conversion rates. So, let’s dive into it, shall we?
The Five M’s of Social Selling
Mojo: Crafting a Magnetic Personal Brand
The first step in creating an effective social selling strategy is to develop a magnetic personal brand. Think of your personal brand as your storefront. Optimize your LinkedIn profile, gather testimonials, highlight your skills, and make it easy for people to take action. Ensure that your profile resonates with your target audience and represents your brand effectively.
Mingle: Building Authentic Connections
Mingle online and build authentic relationships. Join relevant groups on platforms like LinkedIn and Facebook. Connect thoughtfully with others, send personalized connection requests, and engage with their content. Provide value in your interactions and leave open-ended questions or invitations to direct message you. Networking online can be a game-changer for your business.
Momentum: Hosting Bi-Monthly Events
Create momentum by hosting bi-monthly events on LinkedIn or other platforms. Choose topics that resonate with your target audience and drive sales conversations. Optimize your event pages to capture email addresses, and invite your connections to attend. Follow up with attendees after the event, both via DM and email, to nurture those leads and convert them into clients.
Magic: Selling in the DMs
Unlock the magic of selling in the direct messages. Convert potential leads by sending personalized and authentic messages when they respond or show interest in your content. Craft content that encourages warm leads to raise their hand and give you permission to reach out with offers or invitations. Selling in the DMs can be a powerful way to drive conversions.
Marathon: Consistent Prospecting
Consistent prospecting is key to long-term success. Create a Dream 100 list of your top leads and nurture them. Implement outbound messaging strategies to engage with potential clients on social media platforms. Like their content, send friend requests, and start conversations. Consistency is non-negotiable if you want to thrive in today’s competitive market.
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In conclusion, creating a social selling process that is easy to execute involves focusing on the five M’s: Mojo, Mingle, Momentum, Magic, and Marathon. Craft a magnetic personal brand, build authentic connections, host bi-monthly events, sell in the DMs, and maintain consistent prospecting efforts. By following these steps, you can optimize your social selling strategy and achieve success in your business.
Remember, social selling should be fun and enjoyable. So, embrace these strategies with a lighthearted approach and have fun while growing your business.
If you found this helpful, make sure to check out Pipeapalooza, a free 21-day event designed to transform your sales habits and enhance your social selling process. We start October 3rd, so don’t miss out on this opportunity to reconstruct your sales approach and achieve remarkable results.
References
Want to join the conversation and watch my full training on this topic? Click here to watch the recording now!
Until next time, my friends, happy selling!
Michelle Terpstra
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Instagram: @themichelleterpstra
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heart-centered coaches, consultants and service providers:
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